Monday, November 06, 2006

:REWIND_RESEARCH [guiness advert]:

The current guiness advert can be used as a good example that can be refered to the theme of 'rewind'. First appearing in October 2005 the TV advert shows 3 men drinking guiness in a bar go backwards through evolution until they are nothing but primodial creatures. It features as part of the good things come to those who wait campaign.

The way it is shown is by appearing to rewind through time ie showing the walking backwards.

This is a screen shot taken from the advert at around half way through, when the 3 men are at primitive man stage of evolution...


image taken from http://media1.thomson-intermedia.com

This example uses rewind along a linear narrative.

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